Learn to Grow Your Clinic with Done-for-You Social Media
We help busy clinic owners attract new patients and hire top clinicians with scroll-stopping content all done for you by our expert healthcare marketing team.
Using Social Media to Hire Massage Therapists, RMTs, and More: A Clinic Owner’s Guide
Takeaways
- Post where your people already hang out – Facebook groups, Instagram, and LinkedIn.
- Show the real clinic vibe – casual, behind-the-scenes posts work best.
- Keep it clear and genuine – no need for fancy, polished ads.
- Small budget, big results – $20–$50 can get you in front of the right people.
- Use hashtags strategically – target your niche, not the whole world.
- Highlight why your clinic is special – flexibility, mentorship, team culture.
- Get your team involved – shares, referrals, and testimonials make a big impact.
- Test, tweak, repeat – track which posts and ads perform best and adjust.
- Think conversation, not application – build trust first, resumes second.
- Have fun with it – energy and authenticity attract better candidates!
Why Social Media Works for Hiring
Think about it, the best candidates are often already employed. They’re not scouring job boards, but they are scrolling Instagram during their break or checking Facebook in the evening.
Social media helps you:
- Reach people who aren’t actively looking, but are open to something better.
- Give a real glimpse into what it’s like to work at your clinic.
- Build trust and connection before they even apply.
Need help attracting top talent through social media? Book a free hiring strategy session today.
Where Should You Be Posting?
Start with local RMT or health pro groups, there are tons out there. Post your job with a friendly intro, or even better, share a quick video about your clinic.
You can also run targeted ads that only show up for people in your area who are into massage therapy. $20 can go a long way here.
People love visual stories. Show off your clinic vibe, post Reels or Stories with your team, your space, and a “We’re Hiring!” message. Bonus points if you do a team member spotlight or a fun day-in-the-life post.
Hashtags like #RMTjobs, #MassageTherapistLife, or #WellnessClinicHiring can help your post get seen by the right audience.
This one’s a bit more professional, but don’t underestimate it. Post your job, but also share why your clinic is special – mentorship, flexible hours, CEU support, whatever sets you apart.
What to Say in Your Hiring Posts
Your post doesn’t need to be fancy, but it should be clear, warm, and real. Try something like:
“We’re looking for an RMT who’s passionate about helping people feel their best. Our team is small but mighty, our schedule is flexible, and our patients are awesome. Interested? Send us a message or tag a friend who might be!”
Be sure to include:
- Job title & location
- What makes your clinic a great place to work
- How to apply (link, email, or DM)
Let Your Culture Shine
Remember: people aren’t just looking for a job. They’re looking for a place where they’ll feel valued, supported, and part of a team.
So, post the fun stuff too:
- Team lunches, birthdays, or continuing ed days
- Behind-the-scenes of your treatments or setup
- Testimonials from current staff or clients
This helps candidates imagine what it’s like to work with you, and if they like what they see, they’re much more likely to reach out.
Get Your Team Involved
You don’t have to do this alone. Ask your current team to:
- Share your hiring posts on their stories or feed
- Mention any former classmates or friends who might be a fit
- Record a quick testimonial or quote about working at your clinic
You can even offer a small referral bonus to sweeten the deal.
Want to Go Bigger? Use Ads
If you’re in a tight market, a little paid ad budget can work wonders. Platforms like Facebook and Instagram let you target people by:
- Location
- Interests (like massage therapy, health & wellness)
- Job titles (e.g., “Registered Massage Therapist”)
Even $50 spread over a few days can help you show up in front of the right people.
Fill open roles faster. Schedule your free social media hiring consult now.
Final Thoughts
Hiring in the health and wellness world doesn’t have to be stressful. Social media gives you the chance to connect with potential team members, not just collect resumes.
So post that job, show off your clinic, and start some conversations. The perfect RMT might be just a scroll away.
Frequently Asked Questions
Not at all. Honestly, you don’t need a huge following, you just need the right people to see your post. That might mean posting in a local RMT Facebook group, getting your team to share it, or throwing $20 behind a quick ad. Even with a small audience, you can still reach some awesome candidates. It’s more about being genuine than having a big reach.
Just be real. Show what it’s like to work with you. Maybe it’s a quick video tour of your clinic, a spotlight on one of your team members, or a casual post saying, “Hey, we’re hiring!” You don’t need a perfectly polished ad, people connect with honest, down-to-earth content. That’s what makes them stop scrolling and think, “Huh, I could see myself working there.”
Here’s the thing: lots of RMTs want to work at a smaller clinic. They’re looking for a place where they’ll feel supported, not just another number on the schedule. Use social to show what makes your space special, whether that’s your flexible hours, chill vibe, or just how close your team is. You don’t need to outspend the big clinics. You just need to be real about what you offer.
Medical Disclaimer:
The information presented in this blog post is for educational purposes and should not be interpreted as medical advice. If you are seeking medical advice, treatment or a diagnosis, consult with a medical professional such as one suggested on this website. The Clinic Accelerator Inc. and the author of this page are not liable for the associated risks of using or acting upon the information contained in this article.