Learn to Grow Your Clinic with Done-for-You Social Media
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How Physical Therapists in Texas Are Using Instagram to Attract More Patients
Takeaways
- Instagram isn’t just for Gen Z, it’s where your future patients hang out
- You don’t need to be a video editing pro. Simple = effective
- Local hashtags, patient stories, and short tips go a long way
- You can do this in 1 hour a week (really)
Need help? Book A Social Media Demo and we’ll show you how
Let’s face it, Instagram isn’t just for influencers and selfies anymore. More and more physical therapy clinics in Texas are using Instagram to connect with their communities, educate patients, and yes, fill their schedules.
If you’ve been wondering whether your clinic should hop on the Instagram train, or how to actually make it work without feeling overwhelmed, this post is for you.
Here’s a peek at what Texas PTs are doing right now on Instagram to grow their practice (without dancing in scrubs… unless you’re into that).
Why Instagram? Why Now?
Instagram is where your future patients are spending time. Whether they’re scrolling for fitness tips, following rehab influencers, or just looking for a local expert they can trust, your clinic can show up in their feed.
Even just 1-2 posts a week can:
- Build trust before the first visit
- Educate your audience
- Show off your results and personality
- Turn followers into booked appointments
And the best part? It’s free.
What Texas Physical Therapists Are Posting (That Actually Works)
Short, Helpful Videos
Think 30 seconds or less. Texas PTs are sharing:
- Simple stretches
- Tips for avoiding back pain at work
- What to do after a sprain
- How physical therapy actually helps post-op recovery
Bonus: You don’t need fancy equipment. A smartphone and decent lighting do the job.
Patient Stories and Testimonials
Nothing builds trust like real people sharing how you helped them get back to doing what they love, whether it’s chasing grandkids, running trails in Austin, or returning to rodeo sports.
Post a quick quote, a before/after photo, or even a 20-second video clip.
Behind-the-Scenes Content
Let people see the human side of your clinic:
- A day in the life of a therapist
- New equipment or space upgrades
- Your team celebrating a birthday or hitting a goal
This makes your clinic feel approachable and real.
Educational Carousels
PTs across Texas are sharing quick facts or tips with swipeable image posts:
- “5 Common Causes of Knee Pain”
- “3 Exercises to Avoid If You Sit All Day”
- “What to Expect at Your First PT Visit”
This positions you as an expert, and helps Instagram users share your content with friends or family.
Using Hashtags and Location Tags the Right Way
Texas PTs are crushing it with hyper-local hashtags like:
- #HoustonPhysicalTherapy
- #AustinPT
- #SanAntonioRehab
- #DallasRecovery
They’re also tagging their clinic’s location, nearby gyms, and using stories to get seen by local users.
If someone nearby is looking for a physical therapist, these tags help you show up right where they’re scrolling.
Don’t Have Time to Post All Day? You Don’t Need To
A lot of clinic owners think they need to post every single day. You don’t.
Start with:
- 2 posts a week
- 1 story every few days
- 1 “Meet the Team” or behind-the-scenes video per month
Tip: Batch your content. Film or write 4-6 posts in one sitting and schedule them out.
Book a Social Media Demo and Get a Custom Plan Just for Your Clinic
Not sure where to start? Want to see what other PTs in Texas are doing that’s working?
Book A Social Media Demo and we’ll walk you through what’s working for clinics like yours, and how to start small without burning out.
Ready to Attract More Local Patients With Instagram?
You’re already changing lives every day in your clinic, Instagram is just how more people get to know you before they walk in the door.
Book A Social Media Demo and get a tailored strategy to bring in more local patients, without the guesswork.
Frequently Asked Questions
Nope. Even 300-500 local followers can bring in new patients if your content is helpful, consistent, and easy to engage with.
You don’t have to be the star of the show. Post infographics, testimonials, staff features, or narrate videos with your voice. Do what feels natural for you.
Most clinics see engagement and new inquiries within 30-60 days of posting consistently. It’s about building trust and staying top-of-mind.
Medical Disclaimer:
The information presented in this blog post is for educational purposes and should not be interpreted as medical advice. If you are seeking medical advice, treatment or a diagnosis, consult with a medical professional such as one suggested on this website. The Clinic Accelerator Inc. and the author of this page are not liable for the associated risks of using or acting upon the information contained in this article.