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How to Use Reels, Stories & DMs to Hire Physiotherapists for Your Clinic
Takeaways
- Meet physiotherapists where they already are – on Instagram and Facebook, not job boards.
- Use Reels to show your clinic’s vibe – quick tours, team moments, or casual invites.
- Post hiring Stories often – not just once — and use polls to start conversations.
- Keep Reels short and natural – under 30 seconds, with subtitles.
- Slide into DMs casually – start a friendly chat, don’t jump straight to a pitch.
- Pin your “We’re Hiring” Stories – so they’re always visible on your profile.
- Focus on quality over quantity – you don’t need thousands of views, just the right few.
- Let your personality shine – real > polished.
- Be consistent, not pushy – some hires will take weeks of casual connection.
- Stay human, visual, and intentional – relationship first, recruitment second.
Why It Works: Meet Them Where They Are
Most physiotherapists especially younger grads aren’t refreshing job boards every day. They’re posting case studies on Instagram, scrolling through stories, or watching Reels between patients.
By showing up where they already are, you get:
- More visibility to passive (but curious) candidates
- Stronger connection before they even apply
- A chance to stand out from other clinics using the same old “We’re hiring!” posts
Reels: Show, Don’t Just Tell
Reels are the easiest way to give people a quick, engaging peek inside your clinic.
Here’s what works:
- A behind-the-scenes tour of your space
- “Day in the Life” featuring one of your current physios
- Quick clips of mentorship, team lunches, or a continuing ed event
- You (or your clinic manager) talking casually:
“We’re looking for a physio who loves working with active clients and wants to grow with a fun, supportive team. Sound like you?”
Keep it natural. It doesn’t need to be a movie, just real.
Pro Tip: Add subtitles and keep it under 30 seconds. Attention spans are short!
Discover how to use Reels, Stories, and DMs to attract top physiotherapists. Book your free strategy call today!
Stories: Be Consistent, Be Personable
Instagram Stories are perfect for building a daily vibe of your clinic.
Here’s how to use them:
- Post about open roles every few days (not just once)
- Use polls: “Are you a physio looking for a new opportunity?” (Even if they just tap ‘yes,’ you can start a convo)
- Share staff wins: birthdays, certifications, cool treatment cases (with permission)
Bonus: Pin your “We’re Hiring” stories to your profile so they’re always visible.
DMs: Where the Real Conversations Happen
This is the secret sauce.
If someone replies to your story or reacts to your Reel, start the conversation. You don’t need to pitch the job right away. Try:
“Hey! Thanks for the like, are you a physio yourself?”
“We’re growing our team, mind if I share what we’re looking for?”
Keep it casual, not corporate. Most great hires start with friendly DMs, not formal interviews.
Also: if someone posts a great physio-related Reel or shares clinic content, slide into their DMs (respectfully!) and say:
“Loved your post, if you’re ever open to a new role, we’re hiring!”
Keep These in Mind
- Be human – Don’t sound like a robot. Let your personality show.
- Be visual – Photos and videos > Text blocks
- Be patient – Not everyone will be ready right away. Some will come around in a few weeks or months.
- Be intentional – You don’t need thousands of views. You need the right one.
Example Post Ideas
- Reel: “5 Reasons Physios Love Working at Our Clinic”
- Story Poll: “Would you rather treat athletes or post-op recovery?”
- Carousel: “We’re hiring! Here’s what you’ll get when you join our team…”
Learn the exact social media tactics clinics use to hire great physios faster. Schedule your free strategy session now.
Final Thoughts
Hiring is no longer about pushing out a job post and hoping for the best. It’s about building relationships, showing your clinic culture, and creating genuine connections with the kind of physios you want on your team.
So go ahead, open that camera, post that Reel, and don’t be afraid to hit “Send” on that DM. Your next great physiotherapist might just be a scroll away.
Frequently Asked Questions
Yep, 100%.
It might feel a bit weird at first, but it works. These days, most physios especially recent grads aren’t spending much time scrolling job boards. But they are on Instagram, checking out Reels, watching Stories, and engaging with content in between patients or on lunch breaks. So when your clinic shows up there in a real, approachable way, you’re way more likely to catch their attention than with a standard job post.
Think real, not perfect.
A quick video of your clinic’s vibe, a tour of the space, or a behind-the-scenes look at your team hanging out or mentoring each other goes a long way. Keep Reels under 30 seconds and add subtitles. With Stories, post often little snapshots of what makes your clinic great. You can even run simple polls like “Are you a physio looking for a new opportunity?” It keeps the door open for conversations without feeling pushy.
Just be yourself.
If someone replies to your Story or likes a Reel, that’s your cue to start a casual convo. Don’t lead with the job, try something like, “Hey, are you a physio yourself?” or “Thanks for the like! Mind if I share a bit about what we’re looking for?” Keep it friendly and low-pressure. Most good hiring convos start just like that, no need to be overly formal.
Medical Disclaimer:
The information presented in this blog post is for educational purposes and should not be interpreted as medical advice. If you are seeking medical advice, treatment or a diagnosis, consult with a medical professional such as one suggested on this website. The Clinic Accelerator Inc. and the author of this page are not liable for the associated risks of using or acting upon the information contained in this article.